Pete Mitracos for City Council

Our Challenge   |   Our Solution   |  Our Results

CLIENT:
Pete Mitracos for Tracy City Council, 2004 and 2006

DESCRIPTION:
- Self-employed small businessman (drafting/design of custom homes, additions and remodels from 2002 to present day)
- Carpenter with Carpenter's Local 701 in Fresno from 1973 to 1976
- Born in Stockton, raised in the city of Tracy
- Attended Tracy schools, graduated from Tracy High School
- Collaborative
- Innovative

NEEDS:
- Create a brand and a message for Pete Mitracos and communicate it to his target market.
- Create a need for new ideas in the city of Tracy and the need for Pete Mitracos on the Tracy City Council in 2004 and in 2006.

TARGET MARKET:
- Voters in the city of Tracy, CA who voted in the last five elections