Punchcard Player
BRAND
Logo:
The logo is a representation of a timecard. It also offers elements of sportswear since punchcard playing could be considered somewhat of a sport. The "Punchcard Player" logo is geared toward the movie-going consumer, as the logo will be used on the poster, DVD packaging and other similar marketing materials.
Identity System:The "Punchcard Player" logo by itself is used in most of the "Punchcard Player" identity system. The business card includes a very distinct "hero shot," which shows the movie's main character in various job uniforms—the main character works six jobs at the same time. The "hero shot" tells the story of the movie visually, all while being intriguing and iconic, making the movie easier to remember.
Vision, Mission and Values:
The Vision, Mission and Values of a film are a little different than those of a business. The Vision, Mission and Values of a business represent the business as a whole. The Vision, Mission and Values here represent the filmmakers in relation to "Punchcard Player" only.
Vision:
To make and distribute an entertaining and thought provoking film.
Mission:
To make a film, and aggressively distribute it in imaginative ways to an audience that doesn't want to be underestimated and that wants a thought-provoking movie, which inspires conversation and possible change.
Values:
We want to make the best possible movie. We value integrity and craftsmanship in our work. We are dedicated, collaborative, trustworthy, ethical, kind, disciplined, consistent, patient, passionate and long-term-minded. We also strive to have fun in all that we do. Additionally, we hold strong values outside of our work, balancing work and family.
Story:
The "Punchcard Player" movie-going consumer often relies on advertising to learn about new products that he or she will want to buy. Therefore, the character voice of the "Punchcard Player" story, as in the rest of the "Punchcard Player" marketing materials, takes a sales pitch-like approach. Nappic incorporated the filmmakers into the story, as the filmmakers' are part of the product being sold.
"Punchcard Player," a feature-length movie based on a lifestyle embraced and used by its filmmakers, is about a suburbanite named Tim Perroni (Brian Napolitan) who, at 23 years old, tries to find a high-paying career while juggling six part-time jobs at the same time. Tim finally lands a full-time dream occupation but loses it on his first day — and ends up with several part-time jobs far worse than his previous punch-card positions. As pressure builds to uphold his extravagant lifestyle, he realizes he's headed toward a miserable existence. From time clock to time clock, Tim Perroni is a PUNCHCARD PLAYER.
Actor Brian Napolitan, writer-director Michael Picarella and producer-editor Steven Napolitan — the creators of "1 2 3" (123themovie.com) — team up again, this time to explore materialism in the suburbs. Diane Franklin ("Better Off Dead," "Bill and Ted's Excellent Adventure," "Freddy's Nightmares") and Al Liner ("Seven Fallen Objects," "Looking for Buddha") co-star in this dramatic comedy that's sure to hit home with those who bite off more than they can chew.
The "Punchcard Player" filmmakers shot and completed the movie on a shoestring budget. They filmed the movie during a five-year period in the small Northern California town of Tracy. The filmmakers also worked several jobs at the same time while making the movie. So to speak, they truly earned their Punchcard Player wings while making this movie, and pulled a lot of the cast and crew up with them.
DVD Package (Menus, Insert, Disc, etc.):The "Punchcard Player" DVD package emanates the tone of the movie. It stands out on a shelf, making people want to pick it up and rent it or buy it. The "Punchcard Player" DVD package conveys the humor of the movie and it expands on the concepts used in the story.
NAPPIC, INC.