Punchcard Player

Our Challenge   |   Our Solution   |  Our Results

CLIENT:
Punchcard Player

DESCRIPTION:
- Low budget, independent feature length movie (dramatic comedy)
- "Punchcard Player" is "Election" meets "Raging Bull"
- High concept hook: Suburbanite works six jobs at the same time to maintain materialistic lifestyle
- Thought-provoking social commentary about family values, materialism and debt in America
- Made outside the Hollywood system
- Features "Better Off Dead" and "Bill and Ted's Excellent Adventure" star actress Diane Franklin
- David Hughes, who did sound on "The Polar Express," "Fight Club" and "Cast Away," did sound on "Punchcard Player"

NEEDS:
- Create a brand and a message for "Punchcard Player" and communicate it to its three target markets.
- Tie the "Punchcard Player" brand with the "Punchcard Player" filmmakers, as the filmmakers' success is as important as the movie's success.

TARGET MARKETS:
- Film investors.
- Film festivals, agents, distributors and producer's representatives.
- Movie-going consumer: Male and female, 18-34, middle income, college educated, working class, and attracted to social commentaries.