Punchcard Player

Our Challenge   |   Our Solution   |  Our Results

SUMMARY:
The following successes are the results of the "Punchcard Player" Brand, Message and Voice that Nappic Communications created:

- The filmmakers collected all the money needed to finish the project.

- In June of 2006, Nappic launched the "Punchcard Player" website and sent out e-newsletters and other press releases to generate traffic to the website. In the first four hours of the website launch, punchcardplayer.com attracted 184 visitors and picked up about 1,500 page views. The website attracted well over 4,000 visitors and about 12,000 page views in the first six months of its existence. These numbers are constantly increasing as public relations picks up speed.

- One video distributor proposed a deal for "Punchcard Player," and other distributors are interested in the film.

- Several media outlets, including TV, print and podcast, covered "Punchcard Player."

- Marisa Darnel and Mauricio Saravia of Artist Interviews Magazine said, "Punchcard Player" is an outstanding independent film...The film is not only hilarious, but it is an essential document that renders one of the characteristics of our society that could be very destructive: workaholism."

- Anthony Ant of the "Anthony Ant and the Z List" celebrity entertainment podcast said, "'Punchcard Player' is one of the best independent films I've seen in a long time. The film has exactly what every overly produced, overly budgeted and under-acted Hollywood films are missing. . . A well-written, original script."

- Bonnie Steiger of the "Movie Close-Up" TV show said "Punchcard Player" is "moving, heartbreaking . . . I watch this film and I see that (the main character is) just disintegrating before our eyes. He starts out being such a cold, hard worker that we can feel nothing for him. But as he goes through this disintegration process, you just feel such sympathy for him."