VOICE

Viral Ads:
As a means to create brand awareness for a target market that relies on entertainment via YouTube and other websites that contain funny and shocking videos, Nappic created and spread various shocking viral ads for TaxBrain.com. The viral ads showed different versions of someone stealing the TaxBrain.com racecar before a live racetrack crowd. The stunt was so shocking and so realistic that it received nationwide news coverage.

7-Second Videos embedded in Banner Ads:
As a means to direct traffic to taxbrain.com, Nappic created and TaxBrain.com implemented 7-second videos by embedding them into banner ads on the Internet.

 

 

 

JumboTron Commercial Spot at Live NASCAR Race:
During a live NASCAR race in the state of Texas, Nappic provided a TaxBrain.com commercial that reminded audiences of the infamous racecar theft, and familiarized them with the TaxBrain.com name.

 

 

Commercials:
Nappic prepared three commercials for airing that would remind viewers of the infamous racecar theft and familiarize them with the TaxBrain.com name.

 

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